What factors should you inquire about during a client meeting?

Inquiring about client needs, target audience, and the video purpose is fundamental for a successful project. Understanding client needs enables you to tailor your creative strategy effectively. Identifying the target audience ensures that the content resonates with the intended viewers, allowing you to make informed decisions about tone, style, and messaging. Additionally, clarifying the purpose of the video helps define the objectives and goals of the project, guiding the creative process and ensuring alignment with the client's vision. Thus, these factors lay a solid foundation for the entire production cycle, ensuring that the final product meets both the client's expectations and the audience's requirements.